To say thank you to its associates, all of them will receive a success sharing bonus for company performance during the second half of the year. Through the One Home Depot strategy it will invest more than 1 million hours annually over the next five years in associate training and development.
#Homedepot independence pro service professional#
There are six pillars to the One Home Depot strategy:ĭeveloping skills and talents among its associates is a top priority since they are responsible for delivering best-in-class service to both its DIY and professional customers. One Home Depot is envisioned as a complete transformation across the culture and operations of the company. So in 2017 it launched a multi-year strategy called One Home Depot with an $11 billion investment to “unlock a frictionless interconnected shopping experience,” as Menear described, “to seamlessly blend the digital and physical worlds.” Home Depot recognizes the mobile phone and computer are now as essential to the DIYer’s toolbox as a hammer or screwdriver. They search it for how-to advice and for the tools and materials to get their job done. The internet has become an essential partner to the DIY consumer. Their rewards come through learning new skills, testing one’s limits, and expressing creativity.Īnd increasingly, DIYers are sharing their pride in a job well done on social media. Instead, the modern DIY consumer finds the experience of doing-it-yourself emotionally satisfying. With this change, Home Depot recognizes that today’s DIY consumer is not primarily motivated to make home repairs because it is cheaper than hiring a professional. More Doing” tagline which was introduced in 2009 in the midst of the recession. This past December Home Depot launched a new advertising campaign and tagline, “How Doers Get More Done,” which replaced its previous “More Saving. Lowe’s trailed with 31.6% foot traffic share, followed by Menards (9%), Tractor Supply (6.4%), Ace Hardware (5.5%), and Harbor Frieght Tools (3%). In terms of customer retail foot traffic, Home Depot held 43.7% of foot traffic share during the fourth quarter across six home improvement retailers measured by Placer.ai.
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